• As a result of massive investments and at the cost of a fierce price war, operators have accelerated the switch to full IP, the generalization of high speed and triple play. The movement is continuing today with the rapid reduction in the boundary between fixed and mobile telephony and the possibilities offered by high speed mobile Internet (3G/4G).
• In this landscape of convergence of communication networks, telecommunications players are playing the card of partnerships with mobile platform manufacturers, on the one hand, and content suppliers (text/audio/video), on the other hand, to enrich and differentiate their solutions and increase revenue per client.
• These changes continue to change the media and the world of content production which are faced with the diversity of the channels of distribution, issues of piracy, competition from pure web players, arbitrage between free and paid content, and, fundamentally, the questioning of traditional advertising-based business models.

A BUSINESS AND TECHNOLOGICAL KNOW-HOW DEDICATED TO THE MAJOR ISSUES OF THE TELECOMS OPERATORS AND MAJOR MEDIA PLAYERS

Representing over 12% of its annual revenue, the Telecommunications and Media sector is one of the growth sectors for the Keyrus Group.
International player specializing in consulting and integration of solutions dedicated to corporate performance - Business Intelligence, e-Business, ERP and CRM -, Keyrus each year obtains a growing number of new supplier reference listings in the sector, which bears witness to the ability of its solutions to efficiently meet the major challenges of the profession.
Keyrus is today present internationally with the main telecommunications operators to help them in particular to profit from the increasing flow of client information, to better manage their new service and content platforms and to meet their challenges of client retention in order to effectively reduce churn. Keyrus also supports players in the world of media to define and adapt their brand and their multi-channel strategy vis-à-vis their clients and their advertisers.

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  • Digital Strategy Consulting (brand platform, web strategy…)
  • Putting in place e-Marketing levers : Webanalytics (Omniture, Xiti, Unica…), e-Reputation, Community Management…
  • Service and content platforms
  • Content portals and client support portals
  • E-Marketing strategy around Web2.0 technologies
  • Putting in place relational programs (CRM, multi-channel marketing…)
  • Decision-making solutions linked to controlling activities and analyzing clients
  • Functional analytical applications (Finance (client pre and post paid invoicing, multi-service invoicing, invoicing per content...) HR, Sales, Marketing…)
  • Extranets and partner portals
  • Acceptance of outsourcing of support functions with the TMA, TRA, service centre and development centre solutions
  • Managed and cloud hosting services