• Whereas hard-discount seems to be running out of steam, the retail industry is reinvesting in the quality of its sales  outlets and developing its own brands over an increasingly wide range of products.

• Despite the success of Distributor brands, retail brands must maintain a large number of products for each article category: on the one hand, the consumer wants choice and, on the other hand, the presence on the shelf of national brands is crucial for the financial health of retail brands.

• Premium brands are creating their own points of sale networks and are competing with the retail brands which have been distributing them.

• The major specialized brands and franchised networks are seeking to differentiate themselves by “reinventing” the role of the point of sale and to maximize synergies with their channels by offering new services.

• Retail brands must increasingly be able to give undertakings regarding the origin of the products that they sell and the conditions of production/manufacture of their suppliers.

EXPERTISE IN CONSULTING AND TECHNOLOGIES DEDICATED TO THE PERFORMANCE OF THE MAJOR PLAYERS IN RETAIL AND E-COMMERCE

With a large number of clients in this sector, Keyrus has a dual business and technology know-how that it is continuously developing with the major distribution chains, retail leaders and major players in online business. Having over 10 years experience in retail and e-Commerce, from its outset has enabled Keyrus to provide effective and innovative help to companies in this market to strengthen their ability to anticipate and adapt faced with their extremely competitive environment, to develop a culture of performance at all levels of their organizations by ensuring the greatest possible control over costs and by having a detailed analysis of their clients to ensure their loyalty.

• • Digital Strategy Consulting (brand platform, web strategy…)
  • Putting in place e-Marketing levers : Webanalytics (Omniture, Xiti, Unica…), e-Reputation, Community Management…
  • Definition and implementation of their multi-channel strategies (sales, marketing, retention) and the establishment or redesign of their online presence
  • Creation of information exchange and collaboration platforms with their suppliers
  • Service and content platforms
  • Content portals and client portals
  • Extranets and supplier portals
  • E-Marketing strategy around Web2.0 technologies
  • Putting in place relational programs (CRM, multi-channel marketing…)
  • Putting in place performance/profitability control tools of channels/points of sale
  • Streamlining BI (help choosing tools, Migrations, BI skills centre, BI outsourcing “On Demand”, Cloud Computing)
  • Business and functional analytical applications (Finance, HR, Sales, Marketing…)
  • Adoption of innovative solutions (new data access tools, Search Based Applications, Real Time Decisioning)
  • Urbanization of Information Systems (MDM), Meta Data Management, Data Quality, Data Profiling, SID Urbanization Consulting / Free Decision-Making Area, High Performance DWs, Real-Time Integration, Test…
  • Managed and cloud hosting services